Chevy surely hopes to be in that number, too. Now, a number of those companies - including heavy-hitters like AT&T and Coca-Cola - have begun making statements in support of the LGBT community, and so far, public opinion seems to be on their side. Many sponsors of the Winter Olympics have been attacked in the media for not speaking out against Russia's new laws. This is also a savvy marketing move on Chevy's part. In other words, these two ads are clearly meant to make a statement - one declaring Chevrolet's unequivocal support for LGBT equality and criticizing the climate of homophobia being fostered in Russia and elsewhere. Those laws have been criticized for being unfairly vague, and Putin has been accused of creating a national environment in which homophobia isn't merely tolerated, but encouraged (like, say, Iran or Uganda). Unless you've been living under a rock, you probably know that Russia and its president, Vladimir Putin, have taken lots of flack for the country's new laws that ban 'gay propaganda'. What moves this from the category of 'banal' to 'ballsy' is the timing: the two clips will debut on television tonight, during the broadcast of the Winter Olympics in Sochi, Russia. ALSO READ: Buy American: Ten 2014 Vehicles That Wave The Stars And Stripes